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Promotional video with the Shaare Zedek children
The pediatric emergency team wanted to make a video describing the process that the child who goes to the emergency room goes through and all the stations he goes through along the way.
All of this gives him information and prepares him for what he is about to go through, and it helps calm the apprehension and stress he and his parents have.
They will see the video when they arrive at the emergency room.
With the help of planning and creative thinking, the script was built that describes an experiential plot and makes every parent and child identify and feel part of the experience.
The video takes place in a comic but informative and relevant atmosphere that is suitable for children.
The information is conveyed in an informative way with a combination of the emergency team and medical clowns.
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